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Which Identities Are We Using to Sign in Around the Web?

6 business models for paid mobile applications

1. Demo or Lite Version: Allows consumers to try applications with limited functionality and content. Users of the Lite version can upgrade by purchasing a full, unrestricted version of the application at a later date. The idea here is to reach a large audience initially by providing a no risk way for consumers to try the application. Application users are encouraged to “try before they buy” with “Lite” versions of the application. Once they are comfortable with the value of the app, they can download the full version for a fixed fee or subscription.

Example of Demo/Lite Version Content Apps: News India Lite-Free/News India Plus $1.99 News Canada Lite/News Canada Plus $1.99

2. Pay-Per-Download: This is perhaps the most popular method of charging for mobile apps. A fixed price is set for the application and once the user downloads the app, they have full access to all the content and features. The paid application may or may not include advertising. This model has been most successful when coupled with a “Lite” limited access version of the application that users can download and use for free. One of the best examples of the deployment of this model in the content business is the CNN iPhone Application which can be purchased for a one-time $1.99 fee from the Apple App Store. Users pay a one time fee for unlimited access to news content on their phones.

Example Of Pay-Per-Download Apps: CNN App For iPhone $1.99 one-time fee.

3. Pay-Per-Issue/Edition Download: Pay-Per-Edition models simulate a subscription by providing an expiration on pay-per-download apps. Consumers are asked to download and pay for another edition of the app towards the end of its expiration. For example users could pay $12.99 for the 2010 edition of their local newspaper application. On January 1st, 2011 they will be required to download the 2011 edition if they wish to continue accessing content. When employing this method, developers will often reduce the price of the app as the expiration date approaches.

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Windows Phone 7: Don't bother with this disaster →

Windows Phone 7 is a waste of time and money. It’s a platform that no carrier, device maker, developer, or user should bother with. Microsoft should kill it before it ships and admit that it’s out of the mobile game for good.

awesome nerd stuff: MacPaint Now A Museum Piece

Numbers of the Day

Apple just posted its third quarter earning  (which is the first full quarter selling the iPad)

Macs sold: 3.47 Mio

iPads sold: 3.27 Mio

iPhones sold: 8.4 Mio

International Sales: 52%

record profit: $3.25b

record revenues: $15.7b

More information could be found here.

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Beside also Yahoo published its in comparison tiny low Q2 earnings:

record revenues: $1.6b

record profit: $175 Mio

app-edemie @ webinale 2010

A presentation I prepared for webinale 2010

app-edemie View more presentations from Anne Arndt.

t3n Artikel: Erfolgsfaktoren einer offenen Web-API - Was Unternehmen beachten sollten

Geschäfte machen Unternehmen, indem sie die richtigen Beziehungen pflegen. Ob als Kommunikation mit dem Kunden, Verbindungen mit Zulieferern oder Kooperationen mit Partnern, Beziehungspflege ist ein kritischer Teil eines jeden Unternehmens. Sauber umgesetzt können Web APIs einen kosteneffizienten Weg für Partnerschaften mit tausenden Entwicklern und Unternehmen darstellen, und damit Marktdurchdringung und Marktanteile erhöhen.

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